New Bio-Oil Dry Skin Gel launched in Ireland

New Bio-Oil Dry Skin Gel is launched in Ireland. The result of 16 years of research, Bio-Oil® Dry Skin Gel tackles dry, dehydrated skin, the breakthrough gel to oil formula is 100% active and is comprised of 87% oil, including occlusives like Shea Butter, Lanolin, Soja and Sunflower Oil, which form a protective matrix on the skin to lock in moisture, while emollients like Glycerine, Chamomile and Vitamin A improve the appearance of the skin by smoothing flaky skin cells.

Humectants, which act like magnets drawing water from the environment as well as from deep within the skin, make up 10% of the formulation, which includes just 3% water. The launch will be supported heavily on TV, radio and through digital and social advertising throughout 2019.